A logo solidifies WHO YOU ARE and communicates your brand. There is an art to visually communicating your brand in a subtle way. It should target your overall message and vibe. It should be subtle, and yet, very clear. For example, visualize the very popular brand Target. It's simple. It speaks the name of the brand, visually. The use of the color red speaks urgency. The target, in brand name and logo, says to the customer that we've targeted your purchasing needs and we've got you covered! It's brilliant! Who doesn't recognize and relate to this brand? Branding by Rachel will understand your big picture and create a logo that speaks your message and communicates your layers.