Like your logo, photos speak volumes. And, like a logo, the message is in the subtleties of the photo. A common mistake in branding, is not paying enough attention to your branding photos. They can make OR break your credibility. For example, look at the two photos below. The one on the right side, makes you feel at ease. However, the photo on the left makes the viewer feel uneasy. The difference is subtle, yet it speaks volumes. There is a fine art to photos. It's not just having a good subject, but also paying attention to the other details (colors, lighting, subject attire, background, location, etc). Photos need to emphasize your big picture. Are they communicating your RIGHT message and displaying all your layers? Branding by Rachel will get you the photos that your brand deserves.