A great brand strategy thinks big picture. The big picture will solidify the direction of WHO YOU ARE and what you represent. You are not just one layer, you have multiple layers. Each layer is crucial to your brand and deserves to be represented. After all, they are the entire YOU. Today's audience wants to understand your intentions and values. Each of your layers should create a deep connection with your following. You must get clear on WHO you are. For example, what makes you unique? What do you have to offer, that no other can offer? The combination of all your layers is what makes YOU unique. A common mistake is starting the branding process not having a clear understanding of the big picture. Branding by Rachel will come alongside to get you clear on your BIG PICTURE. Once we get clear, the other branding layers such as your logo, photos and website will come into clear focus. Each layer will build upon each other.
I have known and worked with Rachel for many years. We were a team in the studios of KWGN TV and Rachel was dependable, professional and a hard worker. She’s also one of the nicest people you’ll ever meet. I would recommend her highly for any type of communications project. You won’t be disappointed.
Ernie Bjorkman: News Anchor,
I’ve had the pleasure to work with Rachel on many projects over the last 15 years and she is incredibly creative, dependable and fun to work with. I would highly recommend her for your next project.
Natalie Tysdal: News Anchor,
What is your BIG PICTURE?
All your layers in clear focus
The first step to branding
THAT WORKS BETTER, is understanding your big picture.